Every second Saturday of May, WFTO celebrates World Fair Trade Day to shine a spotlight on the transformative power of the Fair Trade business model and its positive impact on people’s lives and communities. For 2026, the theme of the campaign is: Together we are the Business Revolution!
This edition is about our planet. The foundation beneath everything we do, everything we make, and everything we stand for. At WFTO, we believe that business models rooted in the 10 Fair Trade Principles are one of the most powerful forces we have for real, lasting change; for our communities, our ecosystems, and the world we are leaving behind. Ours is a global network of doers, makers, and changemakers rooted in collaboration and shaping the future of business. Artisans, designers, farmers, shoppers, advocates, we are in this together. And together, we are the Business Revolution!
To celebrate World Fair Trade Day on 9 May, we have prepared a global video campaign activity called Loud and Fair. This call-to-action invites you to raise your voice through short, personal video messages, creating a powerful, people-driven statement on why Fair Trade Business Models matter. Learn more about this activity here.
World Fair Trade Day serves as a global platform to raise awareness about Fair Trade principles and practices, promoting social and economic justice. By showcasing the success stories of Fair Trade Enterprises, WFTO aims to inspire consumers, businesses, and policymakers to embrace Fair Trade as a powerful tool for creating a more equitable and sustainable world. World Fair Trade Day reinforces WFTO’s commitment to fostering Fair Trade relationships and driving systemic change for a new global economy.
Together we are the #BusinessRevolution! Learn how to get involved by clicking below:
