The First Buyer Label is used by businesses that buy products from a verified WFTO member and want to re-brand these products without being fully verified under the Guarantee System. Upon a positive assessment by WFTO and payment of the licensing fee*, a First Buyer Label will be issued to be used on end products.
*A licensing fee of 1% of the purchase order amount (with a minimum of €100) is required.

Benefits of the First Buyer Label

• Enhanced Brand Credibility through transparency and ethical sourcing
• Increased Consumer Trust and Loyalty
  
• Differentiation in a Competitive Market
• Strengthened Supplier Relationships
• Marketing and Storytelling Power
• Provides visibility to conscientious customers
• Adds value to your products
• Indicates your support of Fair Trade enterprises and our 10 Fair Trade Principles

Become a First Buyer. 

Now more than ever, end-customers are choosing to support local enterprises over big-box retail stores. As a buyer, you will assist to fuel the growth of Fair Trade Enterprises on a human scale.

Our mission as a global membership organisation is to enable our members to increase their ethical markets. As a buyer, you will support this mission by placing orders for products that are socially and environmentally produced by our members, which are Small and Medium-sized Enterprises (SMEs).

Our members produce high-quality products that respect both their workers and the environment. As a buyer, you will assist our movement to promote purpose-driven entrepreneurs and SMEs.

The commitment of our Guaranteed members to the 10 Principles of Fair Trade, which are the embodiment of our mission, is ensured by the Guarantee System. Through its trustworthy and credible verification mechanism, WFTO regularly monitors organisations to confirm that their practices are in line with the principles and to help their operations improve and develop according to the highest ethical and sustainable standards.