Doing Business Differently Toolkit

We are excited to announce the launch of the Doing Business Differently Toolkit as part of our Small But Perfect programme, in partnership with Fashion Revolution.

“Fair trade based on ecological sustainability and social justice has become a survival imperative. Fair trade is based on giving back to the Earth and society.” – Vandana Shiva.

Businesses which are driven by profit-primacy contribute to many of the social and environmental problems that we experience today in the current economic system that is unable to provide viable solutions to the urgent needs of our world. In this respect, Fair Trade (FT) provides a sustainable alternative to the economic system of profit-primacy, and urges everybody, including fashion enterprises, to think critically about their business practices and operations. By shifting focus from profit-maximisation to prioritising the well-being of people and planet as well as critically examining the practices along the supply chain,  fashion enterprises can understand their social and environmental impact, become more transparent and answerable to their customers, and strengthen their commercial resiliency.

The Doing Business Differently Toolkit is designed to provide a sustainable alternative to the economic system of profit-primacy, and urges everybody, including fashion enterprises, to think critically about their business practices and operations. You can read and download the toolkit at this link

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WFTO Membership & Associate Types

  • Fair Trade Organisations (FTO)

    All trading members of WFTO. This includes all organisations that have more than half of their income and/or more than €100,000 in income from trade.

  • Fair Trade Support Organisations (FTSO)

    An organisation whose primary mission is to support Fair Trade and/or provide services to organisations that are or want to become Fair Trade Organisations.

  • Fair Trade Networks (FTN)

    An organisation which is an association of organisations committed to Fair Trade.

  • Individual Associates (IA)

    Individual Associates are supporters of the Fair Trade movement with limited rights. The WFTO Guarantee System does not apply to them.

  • Associate Organisations (AO)

    Associate Organisations are organisations that align with the WFTO’s 10 Principles of Fair Trade. They may be/are donor organisations, national or international agencies that support or campaign for more just trading conditions, and organisations that align with the WFTO Principles but do not yet fulfil the requirements to apply for membership.

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    Candidates have been conditionally approved for membership but have not completed their first monitoring cycle under the WFTO Guarantee System. They have limited rights within WFTO. They may not use the WFTO Member Mark and Product Label or claim that they are monitored by WFTO.

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    Organisations that have no or little income from trade go through a reduced version of the WFTO Guarantee System that does not include criteria related to trade. These organisations may use the WFTO Member Mark but cannot use the Product Label for any products they may be trading to support their mission. This status only applies to Fair Trade Networks (FTN) and Support Organisations (FTSO).

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    Members who are in the process of renewing their guaranteed status and are overdue on some requirements retain full rights while they work to meet the demands of the Guarantee System on an administrative or compliance level.

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