Traditionally, Black Friday is known for its massive sales, discounts and promotions offered both in physical stores and online and has become synonymous with consumers seeking exceptional deals on a wide array of products. In today’s economies, large corporations have mastered the art of shaping our desires and perceptions, particularly during events like Black Friday. Through persistent marketing strategies, this relentless promotion of consumerism seeps into our collective consciousness.
This guide aims to inspire a more conscientious approach to consumption during Black Friday but also to shift the narrative of viewing this day as a consumer-driven phenomenon. We at WFTO, stand against the exploitative practices perpetuated by mainstream corporations and advocate for ethical and sustainable production today and every day.