Launched on 9 February 2019 in Frankfurt, the WFTO initiated a project to promote circular economy and organic production models across the Fair Trade Enterprises in its membership. When businesses are mission-led and embedded in their communities, they end up embracing a whole host of approaches that help both people and planet. When the straight-jacket of profit maximising is off, they can discover impressive innovations. In particular, the WFTO is promoting environmental innovations across its membership through peer learning, joint promotion and workshops. More information on this initiative is available through the WFTO blog here, and the WFTO press release here.