The trick with storytelling

Storytelling is all the buzz and telling the story of artisans is key. So how should we approach this? What are the tricks and traps to watch out for? In this latest episode, Erinch Sahan speaks with Manpreet Kaur Kalra, a digital marketing expert, social activist and founder of Art of Citizenry to unveil new insights.


Manpreet, You so beautifully and articulately express the power situation and feelings of artisans who have worked hard to succeed, and I know from you how beautiful their work is. Thank you for this insight from the marketing and analytics side of the story.

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