Fair Trade Company pursues the well-being of all stakeholders involved in its activities (employees, producer partners, customers, lenders, and the environment) and operates with the following mission: SUPPORTING PRODUCER PARTNERS To support producer partners’ efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood. PROTECTING ENVIRONMENT To protect the environment and use natural resources suitably throughout our trading and to promote environmentally responsible initiatives to create new models to promote sustainability. PROVIDING CUSTOMER SATISFACTION To supply customers with good quality products, with friendly and efficient service and build awareness to empower customers and producers to participate in Fair Trade and environmentally sustainable solutions. FACILITATING CHANGE To provide a supportive environment to all stakeholders and promote dialogue and understanding between them. SETTING AN EXAMPLE To set an example to business and government of a Fair Trade model of business based on partnership, people-centered values and sustainability.