Yayasan Pengembangan Kerajinan Rakyat Indonesia or Indonesian People’s Handicraft, known as PEKERTI Foundation, was established in 1975. Pekerti Foundation is the first local Fair Trade organization based in Jakarta, Indonesia. Through its programs, Pekerti promotes Fair Trade using democratic and just means in order to encourage the development of the marginalized producer communities throughout Indonesia. In its early stages, Pekerti’s activities focused mainly on the organization and improvement of village communities’ economic capacities, especially in the craft sector, in rural areas. Due to a demand for more comprehensive services, a limited company was established in 1979 with the name Pekerti Nusantara, Ltd. This company’s duties, aside from providing marketing services to communities, was to facilitate market access for community development activities and, particularly, to promote Fair Trade in the free trade arena, demonstrating the need for micro scale economic enterprise. Pekerti assists producers by providing sales and marketing their products to markets internationally aside of supporting with product development and business management to improve their capacities. This is all done under the principles of Fair Trade. Pekerti is the original Indonesian member of guaranteed Fair Trade, an alliance of ethically producing craft producers worldwide. Since 2014, Pekerti got WFTO Guarantee System certificate that reflected Pekerti has applied the 10 principles of Fair Trade.