Equitable Marketing Association (EMA)

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About Us
EMA is a Guaranteed Fair Trade Organisation which operates from India, and caters to buyers abroad. After 46 years in the Fair Trade business, it has just made a foray into the commercial domestic market to scale up its activity and grow further. As a Fair Trade Organisation, EMA’s chief concern is to uplift the economically challenged, physically challenged, destitute women, the minority communities, through its producers and its own Development Centre, not only given the poor artisans and employees a livelihood, but showcased their talent in craftsmanship internationally. That has helped them to earn their well-deserved dignity as well. All the members constitute the general body of this Fair Trade Organisation. The capacity and size of EMA has grown steadily over the years. At present, our clientele spreads all over Europe, Australia, America and New Zealand. EMA’s professional, fair and transparent approach has been rewarded with a good reputation in the field of exports.

Mission Statement

EMA is a Fair Trade Organization, EMA has grown substantially and rapidly. It has been able to make a huge difference in the lives of the underprivileged artisans, farmers, other producers and staff, with a new sense of empowerment, economic stability and the right to dignity. We at EMA do not believe in being complacent in our mission. We are committed to grow and expand continually for the betterment of society and all concerned, particularly the underprivileged, the marginalised, the minority groups, women and the physically challenged. That is why we at EMA have now ventured into the domestic commercial market, too. This will provide EMA a stronger identity to its already formidable reputation as an organisation adhering to the 10 Principles of Fair Trade as laid down by the World Fair Trade Organisation (WFTO). We will continue to make a difference to the economic and social justice, nationally and internationally, empowering our producers to live with dignity. We continue to be tolerant, concerned, transparent and fair in our organisation, respecting and allowing other views and inviting dialogue and resolution of any dispute or problem and even ideas to expand healthily. We pride ourselves in observing strict quality control and being eco-friendly. In short, we adhere to the WFTO principles of Fair Trade.
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WFTO Membership & Associate Types

  • Fair Trade Organisations (FTO)

    All trading members of WFTO. This includes all organisations that have more than half of their income and/or more than €100,000 in income from trade.

  • Fair Trade Support Organisations (FTSO)

    An organisation whose primary mission is to support Fair Trade and/or provide services to organisations that are or want to become Fair Trade Organisations.

  • Fair Trade Networks (FTN)

    An organisation which is an association of organisations committed to Fair Trade.

  • Individual Associates (IA)

    Individual Associates are supporters of the Fair Trade movement with limited rights. The WFTO Guarantee System does not apply to them.

  • Associate Organisations (AO)

    Associate Organisations align with WFTO’s values but after their application. They do not undergo monitoring and also have limited rights.

WFTO Guarantee System Monitoring Statuses

  • Candidates

    Candidates have been conditionally approved for membership but have not completed their first monitoring cycle under the WFTO Guarantee System. They have limited rights within WFTO. They may not use the WFTO Member Mark and Product Label or claim that they are monitored by WFTO.

  • Guaranteed Members

    Guaranteed members have met the WFTO Membership requirements and are monitored under the WFTO Guarantee System.

  • Member

    Organisations that have no or little income from trade go through a reduced version of the WFTO Guarantee System that does not include criteria related to trade. These organisations may use the WFTO Member Mark but cannot use the Product Label for any products they may be trading to support their mission. This status only applies to Fair Trade Networks (FTN) and Support Organisations (FTSO).

  • Renewal in Progress

    Members who are in the process of renewing their guaranteed status and are overdue on some requirements retain full rights while they work to meet the demands of the Guarantee System on an administrative or compliance level.

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WFTO welcomes applications from established Fair Trade Organisations as well as organisations that support Fair Trade. Individuals in their capacity as researchers, writers, consultants and specialists in their field who can contribute solid skills, knowledge and expertise to WFTO and members are also welcome.

Add Your Heading Text Initial requirements for organisations:

  • Compliance with the WFTO 10 Principles of Fair Trade. Please have a look at the WFTO Fair Trade Standard for more specific information on compliance with these principles.

  • All applicant organisations must already be duly registered (as a legal entity) and active for at least one year.

Who can apply?

  • Fair Trade Organisations (FTO)

    All companies, partnerships, co-partnerships and other legal bodies – as determined by the legal provisions of the country of the member concerned – that are directly engaged in Fair Trade. They may be producers or northern or southern based trading FTOs for whom Fair Trade is the main activity. To qualify for FTO membership, income from sales (turnover) must account for 50% or more of the total income. Applications for FTO membership cannot be accepted from organisations with no prior sales history.

  • Fair Trade Networks (FTN)

    Legal entities whose primary function is to serve as national or international associations of Fair Trade producers and/or Fair Trade Organisations.

  • Fair Trade Support Organisations (FTSO)

    Fair Trade Organisations where trading is not the main activity (proportion of trade is less than 50% of total income). These organisations are engaged in Fair Trade indirectly, through activities that promote and support Fair Trade. These activities can include business counselling, finance, advocacy or networking.

  • Associate Organisations

    This is a special category for national or international organisations that are interested in supporting and promoting Fair Trade, including donor organisations. Organisations that do not meet the one-year legal existence requirement also fit in this group.

  • Individual Associates

    Individual researchers, writers, consultants and specialists in their field that can support WFTO. WFTO expects its individual associates to be active Fair Trade supporters whose experience and expertise in their own particular field can be of practical benefit to WFTO's members. To apply, please submit a curriculum vitae.

    While FTO, FTN and FTSO are entitled to full WFTO membership, organizational and individual associates have only limited rights.

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The WFTO Product Label is more than just a Fair Trade symbol. It signifies not only that the practices across the supply chain are checked against the WFTO Fair Trade Standard, but it also represents support to the battle against poverty and inequality. Products carrying the WFTO Label are made and traded by Guaranteed Fair Trade Organisations dedicated to the sustainable Fair Trade economy. Every purchase of products with the WFTO Label supports small producers and their communities.

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