AUROMIRA EXPORTS … in homage to an Indian craft center. The Beginning: Auromira exports is the only artisans group in Pondicherry, South India, dedicated to promoting a craft that takes us back to a simple and natural way of living. Since the beginning of Auromira Export in 2004, the blend of traditional Indian weaving techniques and the Western influence of the German Bauhaus movement, inspired us to create a new sustainable approach to the whole issue of ecology in the textile field, touching three main areas: • ecological production: the entire process of extraction and production of fibers, the use of natural dyes and fabrics, furnishings and fashions in environmentally sound conditions. • human ecology: the effects of textiles on the body as the nearest environment. • disposal ecology: recycling of textiles and wastes and the responsible use of natural and energy resources such as water waste. Our Mission. The principle goal of Auromira Exports is to improving the lives of the less privileged rural youth of the surrounding Villages of Pondicherry by helping them to create beautiful, simple and useful handicrafts in order to become self reliant artisans fully integrated in their communities. Our Aims. To promote handweaving, readymade garments, and the related crafts ( hand-dyeing, hand embellishment of textiles, needle work etc.) to create simple and beautiful textiles of a high quality as a sustainable approach to generate self-employment in our rural villages. To train unskilled youth belonging to the most backward, rural communities and establish them as independent producers in any of the weaving related areas, supporting them through our project with marketing and design input. To promote Fair Trade in India we stand for the fair price to the artisans, no child labor or women exploitation, individual development and community improvement schemes, environmentally friendly production methods and respect for the local culture and traditions of the artisans.