Al Reef for Investment and Agricultural Marketing (PARC)

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About Us
Al Reef for Investment and Agricultural Marketing is a private shareholder limited company. It is owned by the Agricultural Development Association (PARC) previously called Palestinian Agricultural Relief Committee and it was established in 1993 in an attempt to provide promotional, marketing, and manufacturing services of Palestinian agricultural products. The company exports its products to numerous organizations in Italy, France, Switzerland, Australia, Sweden, Norway, Denmark, Belgium, Spain, Germany, Canada, Austria, USA and Japan, in addition to the local Palestinian market. Al Reef has a developmental vision based on creating sustainable development in the Palestinian rural areas, and it produces, promotes and markets all kinds of olive oil (virgin, extra virgin, organic virgin and organic extra virgin), dates, organic medjoul dates, almonds, couscous, organic couscous (Maftoul), roasted green wheat (freekeh), honey, spiced thyme (Za’tar), olive paste, and olive oil soap. Al Reef adopted the principle of fair trade in collaboration with PARC. Accordingly, it aims at organizing the efforts of agricultural cooperatives for farmers and women to improve their social and economic situation through developing their production capacity and improving the quality of their products. The overall objective is that farmers and women will obtain fair prices for their products; the prices which ensure a decent life for them. Al-Reef’s facilities comprise of the Dates Filling and Packing Factory in Jericho, the Women Gathering for Couscous Production in Jericho, the Olive Oil Filling Station in Al-Ram, administrative offices in Al-Ram and Al-Reef’s headquarters in Ramallah. In the past 30 years of persistent work, Al Reef for Investment and Agricultural Marketing has been able to establish solid partnerships based on transparency with numerous Fair-Trade Organizations and solidarity movements in Europe, USA, Australia and Japan, in addition to the Palestinian cooperatives, governmental institutions and civil society organizations. Al-Reef has different quality certificates including the ISO 22000 Certificate, Quality Certificate from the Palestine Standards Institution (PSI), Organic Certificates from COAP (Company of Organic Agriculture in Palestine) for olive oil, wheat and medjoul dates, FDA certification and USDA-NOP Organic Certificate. Al Reef is also a member in the World Fair Trade Organization (WFTO)

Mission Statement

Al-Reef Fair Trade is a social enterprise that operates according to the principles of fair trade and the environmentally friendly agricultural practices in pursuance of supplying the local and international markets with high quality and environmentally safe products. It also aims to create an outstanding trademark in the Palestinian market by producing fresh and innovative products and establishing sustainable partnerships with local and international fair-trade organizations; with the purpose of attaining social and economic development for Palestinian small-scale farmers and cooperatives
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WFTO Membership & Associate Types

  • Fair Trade Organisations (FTO)

    All trading members of WFTO. This includes all organisations that have more than half of their income and/or more than €100,000 in income from trade.

  • Fair Trade Support Organisations (FTSO)

    An organisation whose primary mission is to support Fair Trade and/or provide services to organisations that are or want to become Fair Trade Organisations.

  • Fair Trade Networks (FTN)

    An organisation which is an association of organisations committed to Fair Trade.

  • Individual Associates (IA)

    Individual Associates are supporters of the Fair Trade movement with limited rights. The WFTO Guarantee System does not apply to them.

  • Associate Organisations (AO)

    Associate Organisations align with WFTO’s values but after their application. They do not undergo monitoring and also have limited rights.

WFTO Guarantee System Monitoring Statuses

  • Candidates

    Candidates have been conditionally approved for membership but have not completed their first monitoring cycle under the WFTO Guarantee System. They have limited rights within WFTO. They may not use the WFTO Member Mark and Product Label or claim that they are monitored by WFTO.

  • Guaranteed Members

    Guaranteed members have met the WFTO Membership requirements and are monitored under the WFTO Guarantee System.

  • Member

    Organisations that have no or little income from trade go through a reduced version of the WFTO Guarantee System that does not include criteria related to trade. These organisations may use the WFTO Member Mark but cannot use the Product Label for any products they may be trading to support their mission. This status only applies to Fair Trade Networks (FTN) and Support Organisations (FTSO).

  • Renewal in Progress

    Members who are in the process of renewing their guaranteed status and are overdue on some requirements retain full rights while they work to meet the demands of the Guarantee System on an administrative or compliance level.

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WFTO welcomes applications from established Fair Trade Organisations as well as organisations that support Fair Trade. Individuals in their capacity as researchers, writers, consultants and specialists in their field who can contribute solid skills, knowledge and expertise to WFTO and members are also welcome.

Add Your Heading Text Initial requirements for organisations:

  • Compliance with the WFTO 10 Principles of Fair Trade. Please have a look at the WFTO Fair Trade Standard for more specific information on compliance with these principles.

  • All applicant organisations must already be duly registered (as a legal entity) and active for at least one year.

Who can apply?

  • Fair Trade Organisations (FTO)

    All companies, partnerships, co-partnerships and other legal bodies – as determined by the legal provisions of the country of the member concerned – that are directly engaged in Fair Trade. They may be producers or northern or southern based trading FTOs for whom Fair Trade is the main activity. To qualify for FTO membership, income from sales (turnover) must account for 50% or more of the total income. Applications for FTO membership cannot be accepted from organisations with no prior sales history.

  • Fair Trade Networks (FTN)

    Legal entities whose primary function is to serve as national or international associations of Fair Trade producers and/or Fair Trade Organisations.

  • Fair Trade Support Organisations (FTSO)

    Fair Trade Organisations where trading is not the main activity (proportion of trade is less than 50% of total income). These organisations are engaged in Fair Trade indirectly, through activities that promote and support Fair Trade. These activities can include business counselling, finance, advocacy or networking.

  • Associate Organisations

    This is a special category for national or international organisations that are interested in supporting and promoting Fair Trade, including donor organisations. Organisations that do not meet the one-year legal existence requirement also fit in this group.

  • Individual Associates

    Individual researchers, writers, consultants and specialists in their field that can support WFTO. WFTO expects its individual associates to be active Fair Trade supporters whose experience and expertise in their own particular field can be of practical benefit to WFTO's members. To apply, please submit a curriculum vitae.

    While FTO, FTN and FTSO are entitled to full WFTO membership, organizational and individual associates have only limited rights.

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The WFTO Product Label is more than just a Fair Trade symbol. It signifies not only that the practices across the supply chain are checked against the WFTO Fair Trade Standard, but it also represents support to the battle against poverty and inequality. Products carrying the WFTO Label are made and traded by Guaranteed Fair Trade Organisations dedicated to the sustainable Fair Trade economy. Every purchase of products with the WFTO Label supports small producers and their communities.

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