Al Reef for Investment and Agricultural Marketing is a private shareholder limited company. It is owned by the Agricultural Development Association (PARC) previously called Palestinian Agricultural Relief Committee and it was established in 1993 in an attempt to provide promotional, marketing, and manufacturing services of Palestinian agricultural products. The company exports its products to numerous organizations in Italy, France, Switzerland, Australia, Sweden, Norway, Denmark, Belgium, Spain, Germany, Canada, Austria, USA and Japan, in addition to the local Palestinian market. Al Reef has a developmental vision based on creating sustainable development in the Palestinian rural areas, and it produces, promotes and markets all kinds of olive oil (virgin, extra virgin, organic virgin and organic extra virgin), dates, organic medjoul dates, almonds, couscous, organic couscous (Maftoul), roasted green wheat (freekeh), honey, spiced thyme (Za’tar), olive paste, and olive oil soap. Al Reef adopted the principle of fair trade in collaboration with PARC. Accordingly, it aims at organizing the efforts of agricultural cooperatives for farmers and women to improve their social and economic situation through developing their production capacity and improving the quality of their products. The overall objective is that farmers and women will obtain fair prices for their products; the prices which ensure a decent life for them. Al-Reef’s facilities comprise of the Dates Filling and Packing Factory in Jericho, the Women Gathering for Couscous Production in Jericho, the Olive Oil Filling Station in Al-Ram, administrative offices in Al-Ram and Al-Reef’s headquarters in Ramallah. In the past 30 years of persistent work, Al Reef for Investment and Agricultural Marketing has been able to establish solid partnerships based on transparency with numerous Fair-Trade Organizations and solidarity movements in Europe, USA, Australia and Japan, in addition to the Palestinian cooperatives, governmental institutions and civil society organizations. Al-Reef has different quality certificates including the ISO 22000 Certificate, Quality Certificate from the Palestine Standards Institution (PSI), Organic Certificates from COAP (Company of Organic Agriculture in Palestine) for olive oil, wheat and medjoul dates, FDA certification and USDA-NOP Organic Certificate. Al Reef is also a member in the World Fair Trade Organization (WFTO)