The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practise Fair Trade. We are an association of visionary Small and Medium-sized enterprises (SMEs) that believes that a new economy is possible: together, we stand as a collective of entrepreneurial activists and changemakers who are at the forefront of advocating for an equitable and sustainable world.

Fair Trade Enterprises are changing the way business is done on a global scale. Active throughout 84 countries, with more than 1 million livelihoods impacted from North to South, they are demonstrating a viable alternative to the current exploitative businesses by prioritising social and environmental sustainability, alongside with economic success.

From fashion to houseware, from food to beauty products, we are transforming the industry, by upscaling the number of Fair Trade Enterprise and phasing out the unsustainable business practices. As a global membership organisation, we are dedicated to supporting our members in achieving their goals and enabling them to increase their ethical markets. They do this by producing high-quality products, with respect for workers and the environment. As a movement, we are also amplifying our voice as Fair Trade entrepreneurs to change (international) policies to promote Small and Medium-sized Enterprises (SMEs).