WOMEN'S DAY 2021 CELEBRATION GUIDE

MAIN ACTIVITY: THE WOMEN'S DAY CHALLENGE

This year our celebration is virtual. The social media are our main platforms to stage the inspiring stories of the #WomenOfFairTrade! 

1

Join the 8-Day Challenge

From 1 to 8 March, join the challenge with photos or videos of you or a woman you know who is fighting for gender equality. Use our poster to spread the word about equality and Fair Trade (scroll down). 
 
2

Challenge your friends and allies

Spread the word by challenging as many friends and business partners you have. @Tag them on your caption so they would know they are being challenged by you! 
3

Use our hashtags and Women's Day badge in all your posts 

This year's hashtags #AllForFairTrade, #WomenOfFairTrade and #ChooseToChallenge link your stories to all stories of women who stood up for Fair Trade and challenged injustice. Our Women's Day badge connects your story to all women who are fighting for equality. 

SAMPLE PHOTOS FOR THE CHALLENGE

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Meet Sujata, an entrepreneur at Sasha and gender equality activist. She Inspired many women through her leadership and courage. She is challenging injustice through her daily work as Sasha Association for Crafts Producers.  

We challenged @ChakoZanzibar to tell us about the #WomenOfFairTrade in their enterprise who #ChooseToChallenge.  (This part is very important. Please @Tag the person/brand you are challenging and include the hashtags #WomenOfFairTrade #AllForFairTrade #ChooseToChallenge 

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Challenge accepted. Our inspiring woman is Lisbeth, a dedicated worker at Chako. She challenges gender inequality by successfully transforming her life into a prosperous one. She makes beautiful products from recycled waste encouraging a circular economy and standing up to fight pollution in Zanzibar.

Chako challenges @Allpa Peru to share their inspiring #WomenOfFairTrade who #ChooseToChallenge. #AllForFairTrade

(DOWNLOAD WOMEN'S DAY CELEBRATION RESOURCES) 

OTHER ACTIVITY IDEAS FOR WOMEN'S DAY

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Live streaming

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Organise COVID-19 safe activities and stream them live on social media on Women's Day:
A) The art of making stuff – organise a live craft making by your skilled women artisans and show the world how skillful they are!
B) Organise a virtual awards ceremony – show appreciation to your women achievers and let your network watch it!
C) Launch new products – online product launch is easy and effective. Excite your followers with your new collection.
D) Throw a dance party – it’s Women’s Day. It’s party time!
E) Organise a virtual field trip – show your business! Organise a virtual tour around your production areas. Show your impact by taking your followers around the community where the women of your enterprise are creating a difference.
F) Organise online film screenings
G) Organise a book club - connect with readers in your country or worldwide and start a book club to celebrate women writers and female characters in fiction and non-fiction
H) Organise women networking events - meet like-minded women from across
the world and share your expertise, knowledge and brainstorm new initiatives

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Zoom meetings

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On Women's Day, simply connect with the women that matter to your enterprise. Organise a Zoom meeting on Women’s Day with your women buyers and business partners, artisans, leaders, friends, allies and supporters. Show appreciation for their help and contribution to the pursuit of your mission. 

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Blogging

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Write blogs about how the women of your enterprise who stand up to challenge inequality. Other recommended topics relevant to Women’s Day:
A)    The rise of women leadership in your enterprise
B)    Announce your latest products made by women producers
C)    Inspiring stories of women’s empowerment and gender equality 
D)    And more!

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Celebrate. Make noise on social media

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Be heard. Join the growing movement for gender equality. Organise Instagram Live, make podcasts or join the Women's Day Challenge. Amplify your voice through social media. 

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Gender equality, women’s empowerment, Gender equality, women’s empowerment, Women’s Day, International Women’s Day, March 8, 2021, Women’s Day, IWD2021

COVID-19 Advisory

Our celebration is virtual. We want you to celebrate Women’s Day safely. To maintain social distancing, all our recommended activities are online and when it involves more than one person, we advise you to follow your government's advice on COVID-19 measures.

International Women’s Day 2021 – 8 March 2021, #ChooseToChallenge #IWD2021

International Women’s Day 2021 – 8 March 2021, #ChooseToChallenge #IWD2021

March 8, 2021 - A challenged world is an alert world and from challenge comes change. So let's all choose to challenge. How will you help forge a gender equal world? Celebrate women's achievement. Raise awareness against bias. Take action for equality. Visit the website https://www.internationalwomensday.com

Women of Fair Trade are showing gender equality at work is possible. They choose to challenge inequality through purpose-driven business. They choose to challenge barriers by championing women’s empowerment, gender equality, women’s rights, and non-discrimination.

Gender equality, women’s empowerment, Gender equality, women’s empowerment, Women’s Day, International Women’s Day, March 8, 2021, Women’s Day, IWD2021
Gender equality, women’s empowerment, Gender equality, women’s empowerment, Women’s Day, International Women’s Day, March 8, 2021, Women’s Day, IWD2021
Gender equality, women’s empowerment, Gender equality, women’s empowerment, Women’s Day, International Women’s Day, March 8, 2021, Women’s Day, IWD2021
Gender equality, women’s empowerment, Gender equality, women’s empowerment, Women’s Day, International Women’s Day, March 8, 2021, Women’s Day, IWD2021
Gender equality, women’s empowerment, Gender equality, women’s empowerment, Women’s Day, International Women’s Day, March 8, 2021, Women’s Day, IWD2021
#choosetochallenge #womenoffairtrade #iwd2021 

2021 Women's Day Artworks by George Harmer
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