The World Fair Trade Organization (WFTO) is a global community of Fair Trade Enterprises pioneering business models that put people and planet first. Our study shows Fair Trade Enterprises have more women than men making decisions, supervising people, leading enterprises, designing products and taking leadership.
Fair Trade outperforms conventional business. Discover the impact that Fair Trade delivers - and support this practical approach to gender equality.
Women leaders share their stories on leadership and empowerment working in a Fair Trade Enterprise.
"I know that my work in Sindyanna has impacted not just myself, but my daughters' too. They will have more opportunities to study, to see the world, and to develop. I will never agree for them to get married at eighteen as I did. I will make sure they live their lives as independent women." -Shirin Awawda
"Right from the beginning our approach was to build some strong connections with the communities, a bridge leading eventually to trust each other. Then we trained the women in order to make sure they would have the skills to take full responsibility for managing their business."
Eve discusses working with women only supply chain for their World Fair Trade Tartan and sourcing from Mzuzu Coffee Farmers Coop, a Fairtrade certified coffee producer, for their guaranteed and certified Fair Trade coffee line. Eve’s enterprise embodies 100% commitment to Fair Trade Principles, putting people and the planet first!
Allison Havens founded Yabal Handicrafts in Guatamala to keep alive indigenous weaving techniques and create livelihoods for local women. Today, the women producers are becoming the main income earners in their family and challenging gender norms. Her story unpacks what it means to truly prioritise local producers over increasing profits - getting to the heart of what makes an enterprise mission-led.