With growing concerns about non-inclusive workplaces and public spaces, global reports outlining rising inequality and #metoo, the World Fair Trade Organization’s (WFTO) studies on gender equality and empowerment comes as a breath of fresh air.
Right from the beginning our approach was to build some strong connections with the communities, a bridge leading eventually to trust each other; then we trained the women in order to make sure they would have the skills to take full responsibility for managing their business; and of course, a strong focus on quality!
In recent decades, we have seen a decline in international cooperation and solidarity. When we talk about cooperation, we think of donations but not of other ways to cooperate. Small farmers and artisans are appealing “no aid, trade” and calling for more active participation in markets. When producers are able to secure more sales, they are able to support their families, pay their debts, cover their basic needs, save for their future and invest in their health and wellbeing. This means improving life conditions – from just existing to living.
