The World Fair Trade Organization (WFTO) constantly strives for innovative ways to make Fair Trade work for all producers, especially the economically marginalised producers in the South. The diversity of producers engaged in various products and production processes demands a robust Fair Trade system that gives them greater market recognition and credibility through an international guarantee system and brand. 

Importers and wholesalers and retailers, too, benefit from our model. Our Guarantee System is a dynamic tool designed for all types of trading organisations. Businesses gain added-value to their brands and organisation while helping realise the goals of Fair Trade.  

Simply put, our Fair Trade model is open for organisations whose core activity is Fair Trade, focusing on improving the practices of organisations in the supply chain to follow the 10 Principles of Fair Trade. It is our firm belief that upholding the Principles of Fair Trade is a shared responsibility of all key actors, not solely the producer. The relationships between producers and their buyers, and between sellers and consumers are an important focus of our system.

To ensure our members are on the right track, WFTO maintains a high Fair Trade standard implemented through the Guarantee System. WFTO members are obligated to comply with the criteria of our Standard and follow a Code of Practice in order to ensure our Principles are consistently in place in their daily operations. We insist on continuous improvement over time to encourage members to achieve the best Fair Trade practices.