Beyond Beautiful – supported by Isabel Martin Foundation
The spread of the Coronavirus has not only shaken the entire WFTO membership, but also the rest of the world. It has already caused great human sufferings as well as economic damage. No one knows how long or deep the impacts will be, but we need to prepare for many months of disruption at the very least. Prolonged economic impacts seem very likely. This is threatening the ability of hundreds of WFTO members to support the livelihoods of nearly 1 million workers, farmers and artisans.
In order to support WFTO members in these difficult times together with the Isabel Martin Foundation, WFTO is looking into different ways to increase their visibility with and access to commercial buyers.
With the support of the Isabel Martin Foundation WFTO is evolving its approach to exhibitions to create a new presence at trade shows, emphasising the skills and competence of WFTO producers, as well as the quality of their products.
The Isabel Martin Foundation is a long term supporter of WFTO. The organization was born with the vocation to continue the legacy of Isabel Martín. To that aim, it works for the empowerment of women, promoting education, dignity and justice, which are values she fought for. In addition, the foundation focuses on unprotected children, community development and the promotion of people, according to the principles of community philanthropy.