Mobilising ethical consumers - story of the Toronto Buy Good Feel Good Expo

This is a podcast with Erinch Sahan (WFTO) and Rafik Riad (Buy Good Feel Good Expo in Toronto) interviewing each other. Rafik runs the Buy Good Feel Good Expo in Toronto, connecting consumers with ethical brands. The podcast is a great conversation about Rafik's ethical trade show in Toronto, latest trends in sustainability and how to tell if an enterprise is truly mission-led. Rafik also shares his insights on what makes for commercial and social success.