PRESS RELEASE: Fair Trade = No Poverty

Culemborg, 26 September 2016 - This year WFTO observes Global Anti-Poverty Week (16-22 October 2016) by promoting the 10 Principles of Fair Trade as means to eradicate poverty as desired by the first goal of the 17 Sustainable Development Goals – NO POVERTY.

WFTO believes that the principles of Fair Trade are effective overarching tools to fight poverty.

Using the concept of ‘Agent for Change’ (Fair Trade as an agent for change), WFTO’s formula to eradicate poverty:  Fair Trade + Economic Opportunities = No Poverty

We would like you to join the awareness raising campaign. For the campaign, we use the icons of Fair Trade Principle 1 and Sustainable Development Goal 1 to represent visually our formula for change. See visual illustration below:

Worldwide, WFTO members will lead the awareness raising as shown in the below images: 

"Fair Trade gives voice to small artisans and farmers and space to become the doer for their future." – staff members of CTM Altromercato (Italy, WFTO Guarantee Member)

By creating economic opportunities for producers, especially the small and marginalised farmers and artisans, WFTO and its members believes poverty can be eradicated.

Our call: Fair Trade = No Poverty!

We invite all Fair Trade supporters and advocates to participate in this campaign and send us pictures with the call: Fair Trade = No Poverty 

“Fair Trade is a stepping stone to get out of the poverty trap.” - Boonthom Krongthongsee and Thongdum Poeyjantuek, organic rice farmers of Green Net (Thailand, WFTO Guaranteed Member).

Get involved:

1. Print the 2 icons. Download the icons here.
2. Take a photo with the icons.
3. Share it on social media with the hashtag #FairTradeBreaksPoverty. 
4. Download press release and share it! Click here.

For high resolution images, interviews and other queries, please contact WFTO Communications Coordinator Michael Sarcauga through email or give us a call +31345536487.