Live fair, beat poverty!
Fair consumers are key to poverty eradication. They support the work of producers, workers and fair trading enterprises in seeking trade justice and a sustainable trading system.
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In the 3rd week of October, we connect consumers with producers, workers and fair trading organisations (FTOs) in a week-long social media action against poverty. After all, poverty is everyone’s business.
Unequal trading structures, unfair practices in the supply chain, and poor labour conditions contribute to the marginalisation of producers and workers.* Small enterprises that are key to sustainable economy are discouraged due to unequal international trading system. Consumers can help change all these through conscientious purchasing of Fair Trade products.
The ‘Live fair, beat poverty’ social media campaign is an awareness raising initiative of WFTO members to rally consumer citizenship in supporting Fair Trade to contribute to the sustainable development goals (SDGs).
Living fair is using your power to change the world to become a fairer place for everyone.
How you can join the ‘Live fair, beat poverty’ challenge on social media:
- Download our Live Fair poster here.
- Write on the poster how you live fairly (one Fair Trade product at a time is already good!).
- Pose and take a selfie with the poster and post it on social media with the hashtags
- Your post will go a long way. You will join a global movement of active consumer citizens!
- Bring your friends and loved ones to join with us in working for a fairer world!
Living fair is supporting sustainable trading practices that promote change in the way we do business. Living fair is supporting small enterprises to flourish so they can contribute to a sustainable economy. Living fair is saying no to exploitation of producers and workers. Living fair is putting people and the planet first. Living is active consumer citizenship!
For more information, write to campaigns[@]wfto.com.
*Beat poverty through Fair Trade: the rationale
The past decades saw tremendous increase in global trading. In many countries, trading fueled economic progress. Yet, this so-called ‘development’ is unevenly shared. According to a recent report by Oxfam, since 2015 the richest 1% of the world’s population “has owned more wealth than the rest of the planet.” Read report here.
Conventional trading puts profit above people and the environment. Inequality is the inevitable outcome. But trading is our way of life, and it doesn’t have to be at the expense of people and the environment. An alternative trading system is necessary to achieve sustainable development. WFTO and its members believe that a fair trading system that puts people and the planet above all else is necessary to end extreme inequalities and injustices. Through the 10 Principles of Fair Trade trading can benefit all of us.