‘SLAVE TO FASHION’, a book and educational campaign by Safia Minney, MBE

Launched on Kickstarter and is halfway to fulfilling its target of £35,000

‘Slave to Fashion’ will raise awareness of modern slavery in the fashion industry and show how it can be eradicated by businesses and consumers, bringing the facts, stories and actions we must take to eradicate modern slavery.

Responding directly to the call to action brought about by the UK Modern Slavery Act (2015), the project promises an analysis of slavery in the garment industry happening in both UK, Europe and developing countries.  71% of companies believe there is a likelihood of modern slavery occurring at some stage in their supply chains: it is complex, hidden and challenging to address - ETI

Safia and her team will research and produce micro documentaries and interviews featuring stories of men, women and children caught in slavery, making clothes sold on the high street, worldwide.  To achieve this, they will be going undercover, using networks and relationships Safia has built up with trade unions and Fair Trade organisations internationally to interview workers working as slaves.

This project is supported by War on Want, Fairtrade Foundation, World Fair Trade Organization, Soil Association, True Cost & Eco-Age.

“Safia and her team, ‘get it’, they’re trusted and they’re exactly the right people to tell us the stories about the supply chain and what we can do about it” - Lucy Siegle, Journalist

“I love Safia, she is a true pioneer and her passion and drive for a more just and ethical fashion should be an example to all. I look forward to her new venture Slave to Fashion as this is a topic very dear to my heart and modern day slavery is one of the most pressing issues of the day.” – Livia Firth, Creative Director of Eco Age & Ethical Fashion Ambassador

“It is predominantly women who make our clothes around the world. These women were promised an amazing future of emancipation. Instead, for many of them it has turned out to be a nightmare, they haven’t seen any emancipation, they’ve just experienced more and more exploitation” - John Hilary, Director, War on Want

About Safia

Safia Minney MBE, FRSA, is the founder of People Tree, the pioneering Fair Trade and sustainable fashion and lifestyle brand. She is also the author of 'Naked Fashion -The Sustainable Fashion Revolution' and 'Slow Fashion - Aesthetics meets Ethics' (published in April 2016). Safia is recognised by the World Economic Forum as an Outstanding Social Entrepreneur. She initiated World Fair Trade Day and is a founder member of Ethical Fashion Forum and Fashion Revolution. Safia has won dozens of awards on her work in developing in Fair Trade and sustainable supply chains, bringing livelihoods and social development to over 5,000 economically marginalised farmers, artisans and tailors in the developing world. www.safia-minney.com

For further details or to arrange interviews with Safia, please email Wendy Chapman on wendychapman.pa@gmail.com