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The ceasefire between Armenia and Azerbaijan was signed in 1994, but the bullets still fly. So do the crochet hooks. Only a few hundred meters from the front line in one of Europe’s hottest frozen conflicts, a social entrepreneurship works diligently to provide women with an opportunity to not only bring income to their families, but stability to the region they live in.

With growing inequality, entrenched poverty and a pending ecological crisis, it is time to revisit the central design feature of business and explore the alternatives that exist the world over. Business was invented by humans. In order to employ humans, trade products and services, facilitate investments and foster production, we as societies designed business to meet human needs. We have a choice about what business looks like – its purpose, priorities, and structure. So, we do not need to accept that business must have a one-track mind, focused only on growing profits for shareholders.

It is rare to find an organisation tackling some of the biggest issues with such a clear vision.

Today Lucia* smiles. And so do the other women in her group. This young girl, who before joining was so introverted and silent, is now interacting with her peers and slowly blossoming.

An economy that works for people and planet needs a new kind of business model.