Tai Baan means ‘village or a community of villages’ in the Lao language. It seeks to preserve, renew, and rebrand the ancient Lao crafts and techniques of the diverse ethnic population of Laos and showcase them to the world. Tai Baan works both on improving the production and marketing of the Lao multi-ethnic handcrafts traditions by broadening its product range, product quality and securing domestic and foreign markets on behalf of rural artisan groups. Tai Baan is a member of the World Fair Trade Organization, and strictly adheres to international fair trade principles to ensure that artisans receive a fair price for their products and all benefits extend to the whole community. To date, Tai Baan works with about 16 village crafts groups numbering more than 250 women producers across ten provinces in Laos.