Join the #LiveFair social media action

Calling online superheroes!

In the lead up to the World Fair Trade Day on 12 May 2018, we are running a social media action to promote fair consumption through the message ‘Live Fair, one product at a time.’ We are inviting the online community to help spread the #LiveFair message.

Easy steps to use your social media powers:

  1. On your mobile phone, use the Live Fair Facebook camera effect to take photos and videos with the #LiveFair frame. You can use the camera effect for your Facebook, Twitter and Instagram posts, see below samples. 
  2. Use our hashtags #LiveFair and ##FairTradeDay to spread the word

Camera effect shortcuts: 'I Live Fair ' and 'We Live Fair' 

Why #LiveFair and fair consumption

There are lots of reasons, to mention five big ones below:

  1. Empower workers and producers – help eradicate poverty by supporting products that promotes sustainable livelihoods for workers and producers.
  2. Advocate responsible production and management of natural resources – the world resources are finite. We cannot continue buying things that exploit the planet.
  3. Promote fair practices in the supply chains – inequalities in the supply chains are rife. You can end this through Fair Trade.
  4. Uphold gender equality - Fair Trade is an enabling concept that encourages women empowerment and enjoyment of women’s rights, two important pre-conditions of gender equality. A recent survey from an ongoing study revealed that Fair Trade enterprises have more women leaders compared to conventional businesses.
  5. Boost fair and ethical economy - supporting Fair Trade products encourages bottom-up social entrepreneurships.


Back to the World Fair Trade Day 2018 event page