Projects;Marketing

QR Code Guide

Gateway to Fair Trade Fashion QR Code Guide

We are excited to share that as part of the Gateway to Fair Trade Fashion (G2FTF) project, our verified fashion members have been provided with a custom QR code featuring the G2FTF slogan “Wear Your Values.” This QR code highlights their association with the project and reinforces their commitment to our Fair Trade principles. Furthermore, this custom QR code links to their WFTO profile in the fashion search: www.wfto.com/fashion


Please follow these guidelines when using this G2FTF QR code alongside your WFTO Product Label or WFTO First Buyer Label:

✅ Where to Use the QR Code

  • On the reverse side of your WFTO Product Label or WFTO First Buyer Label.

  • On product surfaces, tags, packaging, and marketing materials.

  • Commitment to use your QR code is required for applications for the G2FTF Support Grant.


✅ Where to Find your Custom QR Code


For full details, please refer to:


Thank you for helping us promote Fair Trade fashion and for continuing to wear your values!

Guarantee System Information

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Next Desk Audit

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Next Monitoring

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WFTO Membership & Associate Types

  • Fair Trade Organisations (FTO)

    All trading members of WFTO. This includes all organisations that have more than half of their income and/or more than €100,000 in income from trade.

  • Fair Trade Support Organisations (FTSO)

    An organisation whose primary mission is to support Fair Trade and/or provide services to organisations that are or want to become Fair Trade Organisations.

  • Fair Trade Networks (FTN)

    An organisation which is an association of organisations committed to Fair Trade.

  • Individual Associates (IA)

    Individual Associates are supporters of the Fair Trade movement with limited rights. The WFTO Guarantee System does not apply to them.

  • Associate Organisations (AO)

    Associate Organisations are organisations that align with the WFTO’s 10 Principles of Fair Trade. They may be/are donor organisations, national or international agencies that support or campaign for more just trading conditions, and organisations that align with the WFTO Principles but do not yet fulfil the requirements to apply for membership.

WFTO Guarantee System Monitoring Statuses

  • Candidates

    Candidates have been conditionally approved for membership but have not completed their first monitoring cycle under the WFTO Guarantee System. They have limited rights within WFTO. They may not use the WFTO Member Mark and Product Label or claim that they are monitored by WFTO.

  • Guaranteed Members

    Guaranteed members have met the WFTO Membership requirements and are monitored under the WFTO Guarantee System.

  • Member

    Organisations that have no or little income from trade go through a reduced version of the WFTO Guarantee System that does not include criteria related to trade. These organisations may use the WFTO Member Mark but cannot use the Product Label for any products they may be trading to support their mission. This status only applies to Fair Trade Networks (FTN) and Support Organisations (FTSO).

  • Renewal in Progress

    Members who are in the process of renewing their guaranteed status and are overdue on some requirements retain full rights while they work to meet the demands of the Guarantee System on an administrative or compliance level.

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Please feel free to contact us should you have any specific sourcing requests or queries.