The World Fair Trade Day is an initiative of the World Fair Trade Organization (WFTO) that takes place on the second Saturday of May of each year. It is an inclusive worldwide festival of events celebrating Fair Trade as a tangible contribution to the fight against poverty and exploitation, climate change and the economic crisis that has the greatest impact on the world’s most vulnerable populations. The global crisis confirms the need for a fair and sustainable economy locally and globally. Trade must benefit the most vulnerable and deliver sustainable livelihoods by developing opportunities for small and disadvantaged producers. Millions of producers and traders, businesses and policy makers, supporting organizations and volunteers have contributed to the substantial growth of Fair Trade globally.
The People behind the Product
Fair Trade is a transparent trading system that supports economically marginalised people, fair prices, good working conditions, and long-term partnership through trade. Behind every Fair Trade product on the market there are real people. We tell their story through the WFTO Product Label, which was launched last year when the WFTO Membership approved the new WFTO Guarantee System.
The People promoting Fair Trade
Consumers and Fair Trade promoters are central to building the Fair Trade movement. By buying Fair Trade products, consumers have helped strengthen Fair Trade groups and supply chains, built a network of over 1,000 Fair Trade towns, cities and universities globally; and put pressure on governments and big businesses to improve their business practices.
Supporting the change
Fair Trade has produced change, and we will continue to do so. Fair Trade has improved the lives of several million small producers worldwide and their communities. Show your support. Use our web app and show to the world that Fair Trade People are everywhere, by sharing it on social media channels with hashtags #FairTrade and #WFTDay.
“Fair Trade was established to enable producers, especially the smaller ones, to improve their livelihoods in a sustainable fashion. With the support of conscientious consumers, Fair Trade has grown to become a sustainable solution to fight poverty and economic crisis. Today, Fair Trade impacts not only producers but all of us. Fair Trade is a movement of the people, by the people and for the people.” Natália Leal, WFTO Chief Executive