Register here to attend a two part Export Readiness Training with Hisham El Gazzar. Hisham El Gazzar is a sustainable development consultant with extensive expertise in empowering micro, small, and medium-sized manufacturers, and exporters in Egypt, specializing in home decoration, handicrafts, gift items, and home textiles.
Over nearly 17 years, he has served as a freelance consultant and trainer for renowned international organizations, including CIDA (Canada), USAID (USA), ITC (International Trade Centre– Switzerland), and ILO (International Labour Organization), focusing on the home decoration and home textiles sectors.
Session 2 – How to Exhibit at International Trade Fairs
Before the fair: selecting the right fair, planning and budgeting, preparing marketing materials, arranging logistics, and pre-fair outreach to buyers
During the fair: booth presentation, engaging with visitors, collecting leads, and managing meetings effectively
After the fair: following up with contacts, evaluating results, and turning leads into long-term buyers
