Register to attend a two part Export Readiness Training with Hisham El Gazzar. Hisham El Gazzar is a sustainable development consultant with extensive expertise in empowering micro, small, and medium-sized manufacturers, and exporters in Egypt, specializing in home decoration, handicrafts, gift items, and home textiles.
Over nearly 17 years, he has served as a freelance consultant and trainer for renowned international organizations, including CIDA (Canada), USAID (USA), ITC (International Trade Centre– Switzerland), and ILO (International Labour Organization), focusing on the home decoration and home textiles sectors.
Hisham’s professional profile is marked by a unique blend of analytical acumen, meticulous attention to research detail, and a passion for devising innovative systems and strategies for information sharing and networking. His mission is to ensure
businesses become more focused, efficient, and sustainable. He is a staunch advocate for conducting business with commercial viability, responsible management, and unwavering commitment to fair business principles, contributing to the holistic development and well-being of communities. For two decades, Hisham served as the CEO of YADAWEE, his own export company specializing in Egyptian handicrafts. This tenure has equipped him with profound knowledge and a vast network spanning Egypt and the global landscape. Hisham boasts an in-depth understanding of value chain development,market dynamics, distribution channels, export logistics, costing and pricing intricacies, negotiation prowess, and effective trade fair participation.
Hisham is a multifaceted professional, proficient in auditing, market research, and training, holding a degree in Mass Communication from Cairo University, Egypt
Session 1 – Foundations of Export Readiness
Understanding export readiness: mindset, requirements, and opportunities
Assessing your product’s export potential (quality, pricing, competitiveness)
Understanding target markets
