Asha Handicrafts Association
ASHA HANDICRAFTS is a Fair Trade Organization established in 1975 to promote the social and economic welfare of its artisans and producer groups in India, by providing marketing facilities for their handicrafts through fair trade practices. Asha, as a Fair Trade organization is engaged actively in promoting Fair Trade, supporting producers, awareness raising and campaigning for changes in the rules and practices of conventional trade. ASHA MEANS HOPE for hundreds of artisans who are given work through a nationwide network of producers.
During the course of it’s operations Asha Handicrafts Association deal with Clients abroad and provided market opportunity for artisans located in the traditional centers of crafts and needy persons from different places in India. Presently Asha works with more than 100 producers and 2000 artisans from all over the country.
The unique aspect about Asha's model is that the profits that are generated from the sale of the artisans' products are ploughed back into welfare & development initiatives for the same artisans.