World Fair Trade Organization – Beyond Beautiful

Sharing creativity,
Tradition and innovation

The Pandemic and lockdown situation has led to a change in working methods giving way to an intensity of making, of crafting, and creativity in so many forms. People have embraced creativity in isolation, and in a time of global adversity have made the most of beautiful things. An appreciation of homespun traditional techniques has re-emerged, making do and mending, re-using what is to hand.

Woman covered in a yellow and grey striped artisan blanked
Sabahar

This theme celebrates traditional craft techniques demonstrating an appreciation of authenticity and the talent of global artisans. Fair trade makers connect with this re-engaged craft enthusiasm all over the world and invite you to celebrate the masters of their crafts and promote the champions of their trade.

Fair trade artisan bronze platter with cover
Ensamble Artesano
Orange fair trade sofa blanket made by artisans
Allpa
Casted bird accessories made by fair trade artisans
Sasha
Colourful woven baskets made by artisans
Gone Rural
Kiliim
Ensamble Artesano
Artisan sewing a colourful fair trade blanket with beautiful patterns
Sasha

Sharing natural
resources

Changing practices in global production and travel have seen our environmental footprint lessen and we have started to see evidence of the world healing. During ‘lockdown’ skies around the world were vapour trail free, pollution was visibly reducing, the sky became clear blue and with that came blue sky thinking, maybe life can be better, maybe we can also slow down, maybe we will all need less, maybe we can appreciate more beauty in what we have.

Hand crafted longish wooden bowl
Sasha
Hand knitted natural storage baskets and bags
Mifuko
Decorative artisan bowls made from grass in a leaf format
Sasha

There is a growing awareness about the need to preserve our worlds natural resources and a new appreciation of ‘less is more’. By using local natural materials and recycling techniques, Fair Trade artisans demonstrate this commitment to environmental responsibility.

Fair trade wooden birdhouse, butterfly house and flower pot hanging on a wall
CCAP
Large handwoven decorative tray
Simiatug LLkata
AFAR Village Industry
Living Traditions
Yadawee
Emprediem
Artisan fair trade necklace
Taller Maya

Sharing new spaces
and expriences

This unique time has given way to the desire to connect with old and new friends, chatting about our forced re-look at the world… a common sense of purpose. We have had to learn to work in new ways with our colleagues, adopting new technologies. To ‘Zoom’ has become part of our vocabulary. We have had to look at each other in grids, convenient sized boxes gaining a little insight into each other’s lives.

Ensamble Artesano

Our homes have become virtually shared, converted into multi-use spaces. We have had to maintain social distance relying on close friendship bubbles and family for our shared social experiences whether it be listening to music, exercising or dining. Fair Trade artisans have adapted to this trend by creating products suited to such shared experiences.

Decorative artisan bowls made from grass
Sasha
Chako
Beautiful bowls and salad cutlery handmade from strong Acacia wood
Biansa Home
Ensamble Artesano
Womencraft
Handmade wooden pretend house for kids
Emprediem

Sharing action
against injustice

Although we collectively are finding ways of coping with this new normal, the underlying uglier injustices of racism, inequality, political instability, conflict and oppression continue to spread and cause pain and suffering in the world. Events of recent years have led to collective international responses where people joined together to protest against injustice or to act collectively against disaster.

Handcrafted fair trade wall decoration in white with sand and plack patterns
Womencraft
Hand knitted white storage baskets with blue stripes in a modern design
Mifuko
White handwoven table mat in modern design
Womencraft

Another sense of collectivism has ensued, making the world turn on itself and look in the mirror to challenge its reflection. It has been a time to collectively look at injustice and do something about it. The fair trade community shares and promote this ethos whilst supporting disadvantaged artisans and refugees across the globe.

Yadawee
Earth Heir
HDIF
Hand crafted wooden bird hanger painted in white
Mifuko
HDIF
Earth Heir

Sharing Community
RESPONSIBILITY

A neighbourly connectedness has appeared, a sense of all being in the same boat wherever we are in the world, a sense of a joint mission, a sense of collective responsibility, kindness and compassion towards others, common community respect. The lockdown situation imposed on us during the pandemic created an opportunity to appreciate our familiy members, our homes, our immediate vincinity, our neighbours and our community. 

Woman wearing a huge handwoven blanket with a sand fishbone pattern
Sabahar

Fair Trade Enterprises have always taken this approach of sharing community responsibility, working collectively to improve the livelihoods of the wider community through their crafts.

Woven fair trade baskets made by artisans
Ensamble Artesano
Undugu
Set of two grey high flower vases made by artisans
Undugu
Allpa
Emprediem
Taller Maya