The World Fair Trade Organization, a community, and a verifier of Social Enterprises who fully practice Fair Trade.
Beyond
Beautiful
‘Beyond Beautiful’ is a curated collection of artisanal products from verified Fair Trade Enterprises around the world. It promotes the work and stories of global craftspeople providing a new sourcing opportunity for retailers and importers wishing to expand their fair trade offer.
‘Beyond Beautiful’ is about the beauty of traditional craft, creative new innovation and the stories behind Fair Trade. From woodwork to ceramics, weaving to metalwork, basketry to embroidery, the initiative is underpinned by the skills of craft artisans. WFTO have worked with 46 participating Fair Trade Enterprises from across the world to bring together products which embody beauty both in their form and in their essence. The collection showcases the exceptional nature of Fair Trade products thus exposing the beauty of Fair Trade to new markets.
This curated collection links to themes such as resourcefulness, sustainability, tradition, innovation, collective approaches, shared community and environmental responsibility.
These topical themes go hand-in-hand with the long established principles and practices of the Fair Trade movement. Through the WFTO model, mission-led Social Enterprises fully embrace the 10 Principles of Fair Trade in everything they do. This creates bold and authentic business-models embedded in their communities of artisans, workers, and farmers. They embrace deep-rooted sustainability and fairness, resulting in the beautiful products that comprise this collection.
This ‘Beyond Beautiful‘ collection celebrates the collective nature of the global crafting community and the positivity and sustainable livelihoods that it generates.
We have worked together with Aileen Brindle, Design and Marketing Mentor to create this concept and collection with the Fair Trade Enterprises from the WFTO community. We are proud to have the support of the Isabel Martin Foundation for this initiative.
‘Beyond Beautiful’ is a curated collection of artisanal products from verified Fair Trade Enterprises around the world. It promotes the work and stories of global craftspeople providing a new sourcing opportunity for retailers and importers wishing to expand their fair trade offer.
‘Beyond Beautiful’ is about the beauty of traditional craft, creative new innovation and the stories behind Fair Trade. From woodwork to ceramics, weaving to metalwork, basketry to embroidery, the initiative is underpinned by the skills of craft artisans. WFTO have worked with 46 participating Fair Trade Enterprises from across the world to bring together products which embody beauty both in their form and in their essence. The collection showcases the exceptional nature of Fair Trade products thus exposing the beauty of Fair Trade to new markets.
This curated collection links to themes such as resourcefulness, sustainability, tradition, innovation, collective approaches, shared community and environmental responsibility.
These topical themes go hand-in-hand with the long established principles and practices of the Fair Trade movement. Through the WFTO model, mission-led Social Enterprises fully embrace the 10 Principles of Fair Trade in everything they do. This creates bold and authentic business-models embedded in their communities of artisans, workers, and farmers. They embrace deep-rooted sustainability and fairness, resulting in the beautiful products that comprise this collection.
This ‘Beyond Beautiful‘ collection celebrates the collective nature of the global crafting community and the positivity and sustainable livelihoods that it generates.
We have worked together with Aileen Brindle, Design and Marketing Mentor to create this concept and collection with the Fair Trade Enterprises from the WFTO community. We are proud to have the support of the Isabel Martin Foundation for this initiative.
themes
Our topical themes are brought together by the over-arching theme of 'Shared Responsibility'. The five themes; sharing creativity, tradition and innovation, sharing natural resources, sharing new spaces and experiences, sharing action against injustice and sharing community responsibility, link with the principles of Fair Trade.
products
This collection celebrates products that are both beautiful in form and beautiful in essence, embodying both a symbol and a story of talent linked to our five themes. The collection represents the best of fair trade design, showcasing a range of craft techniques and materials from around the world across thirteen different product categories.
Stories
Stories from our members and the artisan communities which they represent illustrate the commitment to sustainability, creativity and resourcefulness by the Fair Trade community. Here you can find example stories behind the pieces in the collection that showcase artisans as masters of their craft and champions of their trade.