Representing Fair Trade Enterprises

In addition to our role as a global membership organisation, WFTO is actively engaged in advocacy efforts to promote fair trading practices and influence policy change on multiple fronts. We recognise that advocacy is a crucial means of advancing our vision of a more equitable and sustainable global economy.

Our efforts focus on a range of issues related to trade, development, sustainability, and consumer protection. We actively participate in policy consultations, policy dialogue forums, and stakeholder engagements, ensuring that the perspectives and needs of Fair Trade Enterprises are effectively represented. That’s why WFTO is taking action in various advocacy initiatives, including research, awareness-raising campaigns, and direct engagement with policymakers, to promote policies that prioritise social and environmental sustainability.

Represented by the Fair Trade Advocacy Office, WFTO is taking part in policy advocacy at the European Union level. The FTAO serves as the main advocacy body for Fair Trade within the EU institutions, working towards policy changes that support and advance the principles of Fair Trade. Beyond the EU, WFTO collaborates with like-minded organisations, civil society groups, and stakeholders globally to advocate for fair trading practices and policy changes that benefit Fair Trade Enterprises. This includes participating in international forums, conferences, and campaigns to raise awareness about Fair Trade and advocate for fair trade practices and sustainable consumption and production (SCP) on a global scale.

We are proud allies of the following organisations and networks, with whom we raise our voices to demand systemic change.

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