Represented by the Fair Trade Advocacy Office, WFTO is taking part in policy advocacy at the European Union level. The FTAO serves as the main advocacy body for Fair Trade within the EU institutions, working towards policy changes that support and advance the principles of Fair Trade. Beyond the EU, WFTO collaborates with like-minded organisations, civil society groups, and stakeholders globally to advocate for fair trading practices and policy changes that benefit Fair Trade Enterprises. This includes participating in international forums, conferences, and campaigns to raise awareness about Fair Trade and advocate for fair trade practices and sustainable consumption and production  (SCP) on a global scale.