The extractive behaviour of profit maximising business models is not only failing the planet, but also the people.
The Climate Crisis is affecting us now. But we are not all suffering in the same way. Poor communities who are least responsible for the crisis are the most affected.
The World Fair Trade Organization joins #LetsDoItFair, climate justice campaign by the European Fair Trade Association (EFTA), the network of nine (9) big Fair Trade Enterprises in Europe.
The Climate Crisis is not just an environmental issue, it is also a social justice issue!
The Climate Crisis is affecting us now. But we are not all suffering in the same way. Poor communities who are least responsible for the crisis are the most affected. Like the COVID-19 pandemic, the climate crisis will widen the gap between the rich and the poor.
The World Fair Trade Organization joins the #LetsDoItFair, climate justice campaign by the European Fair Trade Association (EFTA).
Buying from Fair Trade Enterprises means fighting for gender equality, environmental justice and for a new economic model that doesn't exploit people and planet.
Our everyday actions as consumers do have an impact on the whole system and, together, we can push for a real change.
"The extractive economy of profits at any cost have brought us to an ecological brink and polarised society between the 1% and 99%. Fair trade based on ecological sustainability and social justice have become a survival imperative. Fair trade is based on giving back to the Earth and society."
- Vandana Shiva (Environmental activist, food sovereignty advocate, founder and director of Navdanya International)
Profit-primacy business models are unsustainable and outdated.
Business-as-usual is no longer an option.
The current economic system fuels an outdated and unfair trade model that equally exploits people and planet, thus fuelling the global inequalities.
Fair Trade Enterprises are practical examples of how a different economy is not only possible, but also necessary, profitable and resilient.
The Fair Trade Movement has long brought attention to the need to transform business models that perpetuate inequality and destroy our natural resources.
Now it's time to transition to innovative models that put people and the planet first, to pave the way for a sustainable and equitable future.
Governments must include the interests of people in climate ambitions, and safeguard them when implementing climate actions.
We've prepared a Canva Twitter template to brand your social media assets with the #ClimateFriendlyFashion and #2Fast2Unfair hashtags. Click here.
Social and environmental activist, founder of the Italian sustainable brand WRÅD.
Social Entrepreneur and Director-Business Development at Selyn, Fair Trade Enterprise based in Sri Lanka.
Founder of the ethical brand "Where Does It Come From?", Consultant on Ethical Business and Transparent Supply Chains.
Run your own #LetsDoItFair campaign. Download resources and unlock your power to make a difference.
The #LetsDoItFair is an initiative of European Fair Trade Association (EFTA), a network of Fair Trade Enterprises in Europe. The members are Altromercato (Italy), Fédération Artisans du Monde (France), EZA Fairer Handel (Austria), GEPA The Fair Trade Company (Germany), Oxfam Intermón (Spain), Oxfam Magasins du monde (Belgium), and Solidar'Monde (France).
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