Discover the Power of Fair Trade Enterprises with WFTO
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Our 10 Principles of Fair Trade
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We are an association of visionary small and medium-sized enterprises (SMEs) that believe that a new economy is possible: together, we stand as a collective of activists and changemakers who are at the forefront of advocating for an equitable and sustainable world.
As a membership organisation, we bring together a diverse network of visionary small and medium-sized enterprises (SMEs) that operates in different sectors: from food to fashion, from house ware to tourism, from toys to digital services, globally.
Our Roadmap To Systemic Change
WFTO HAS A HOLISTIC APPROACH
Fair Trade Enterprises embrace a holistic approach that extends beyond profit maximisation. It recognises that social, environmental, and economic factors are interconnected and must be addressed collectively.
WFTO IS ALIGNED WITH THE SDGs
Fair Trade Enterprises are deeply aligned with the Sustainable Development Goals (SDGs), as their principles and practices contribute to the broader movement of systemic change. Our 10 Fair Trade Principles are not isolated efforts but are interconnected with the larger vision of creating a more sustainable and equitable world.
FAIR TRADE IS NOT CHARITY
As ethical entrepreneurs driven by a vision for a fair, equal, and inclusive economy, we prioritise doing business that benefits both people and the planet. Fair Trade, at its core, is not about charity. It is a transformative approach that challenges traditional notions of commerce.
FAIR TRADE BUSINESS MODELS NEED TO HAPPEN GLOBALLY
Fair Trade business models transcend geographical boundaries and call for a transformation of the entire global and local economies. They encourage entrepreneurs, consumers, and policymakers to prioritise social and environmental responsibility, fostering a more equitable and ethical approach to commerce on a global and local scale.
WFTO IS FOR LOCAL ECONOMIES
Fair Trade Enterprises actively encourage the development of strong local economies. North to North, South to South markets are crucial in creating an economy less dependent on import-export trade relationships. By supporting Fair Trade Enterprises, citizens contribute to the resilience and sustainability of local economies, fostering self-sufficiency, and economic justice at the grassroots level.
FAIR TRADE IS ECONOMICALLY VIABLE
Rather than solely focusing on maximising profits at any cost, Fair Trade Enterprises prioritise the well-being of producers, workers, and the environment. They strive for a balance between financial success and ethical responsibility, recognising that long-term profitability is intricately linked to sustainable practices and positive social outcomes.