Discover the Power of Fair Trade Enterprises with WFTO

Discover how WFTO is transforming and building a new economy through the influential force of Fair Trade Enterprises globally. Join the Fair Trade Movement today.

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Our Movement

The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practice our 10 Fair Trade Principles.

We are an association of visionary small and medium-sized enterprises (SMEs) that believe that a new economy is possible: together, we stand as a collective of activists and changemakers who are at the forefront of advocating for an equitable and sustainable world.

As a membership organisation, we bring together a diverse network of visionary small and medium-sized enterprises (SMEs) that operates in different sectors: from food to fashion, from house ware to tourism, from toys to digital services, globally.

Photo Credits: Association for Craft Producers (ACP)

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THEORY OF CHANGE

Our Roadmap To Systemic Change

How our economy is set up at the moment is not working. Neither for the planet nor for the people. We believe that our current economic system is by its foundation extractivist, hindering equitable distribution of wealth, perpetuating social and economic inequality, and speeding environmental degradation at an alarming pace. Businesses nowadays keep prioritising short-term profit over long-term sustainability: they want to produce more and more to transfer to the shareholders, careless of who or what is paying the price for it.

WFTO HAS A HOLISTIC APPROACH

Fair Trade Enterprises embrace a holistic approach that extends beyond profit maximisation. It recognises that social, environmental, and economic factors are interconnected and must be addressed collectively.

WFTO IS ALIGNED WITH THE SDGs

Fair Trade Enterprises are deeply aligned with the Sustainable Development Goals (SDGs), as their principles and practices contribute to the broader movement of systemic change. Our 10 Fair Trade Principles are not isolated efforts but are interconnected with the larger vision of creating a more sustainable and equitable world.

FAIR TRADE IS NOT CHARITY

As ethical entrepreneurs driven by a vision for a fair, equal, and inclusive economy, we prioritise doing business that benefits both people and the planet. Fair Trade, at its core, is not about charity. It is a transformative approach that challenges traditional notions of commerce.

FAIR TRADE BUSINESS MODELS NEED TO HAPPEN GLOBALLY

Fair Trade business models transcend geographical boundaries and call for a transformation of the entire global and local economies. They encourage entrepreneurs, consumers, and policymakers to prioritise social and environmental responsibility, fostering a more equitable and ethical approach to commerce on a global and local scale.

WFTO IS FOR LOCAL ECONOMIES

Fair Trade Enterprises actively encourage the development of strong local economies. North to North, South to South markets are crucial in creating an economy less dependent on import-export trade relationships. By supporting Fair Trade Enterprises, citizens contribute to the resilience and sustainability of local economies, fostering self-sufficiency, and economic justice at the grassroots level.

FAIR TRADE IS ECONOMICALLY VIABLE

Rather than solely focusing on maximising profits at any cost, Fair Trade Enterprises prioritise the well-being of producers, workers, and the environment. They strive for a balance between financial success and ethical responsibility, recognising that long-term profitability is intricately linked to sustainable practices and positive social outcomes.